I loved that commercial! When Dove launched it's Pro Age campaign in 2007, I wept (for real!) when I first saw some of the ads. I was so used to commercials hawking "anti-aging" miracles, I hadn't realized how vast the void was, how hungry I was for anything "pro age." So I wrote them and told them so and bought all the products in the line -- just to support the campaign. Within a year I had to search to find the stuff. Today, the products are all but gone from the shelves and the campaign is but a whisper on Dove's Web site.
What gives? Did women shy away from embracing their age? Are we so conditioned to do everything we can to "look and feel younger" that we can't love the age we're in?
At least there's this: My 23-year-old daughter caught on to my excitement over the campaign and bought shampoo and lotion for me as gifts. When it got hard to find, she'd still buy it for me when she saw it (and she is broke as in no extra cash at all). Maybe, just maybe, the "pro age" positive message is now embedded somewhere in her soul, so that as she ages, she'll define her beauty by where she is at 40, 50, 60 and on, not by a day gone by.
Thank you Dove, for the positive campaign. I miss it.